Writing & editing

For the past 10+ years, I’ve been writing and editing for a number of international publications and businesses, including Google, Deloitte and Intel.

Certain projects cannot be shared publicly due to privacy or legal considerations. If you’re interested in exploring more about my work, including those not featured below, please feel free to get in touch.

Scroll down to see some public examples of my work.

Hotelier Middle East

I am currently the Editor of Hotelier Middle East, the leading B2B publication in the Middle East for hospitality. My responsibilities include writing, editing, and publishing business insights and developments in the GCC region, as well as conducting exclusive interviews with executives from the world’s leading luxury hotel groups.

I manage the daily digital and monthly print magazine and the digital content strategy across all channels — website, socials and newsletter. Additionally, I design and photograph some of the magazine covers.

Deloitte

From thought-leadership and storytelling to campaign and content planning, I was responsible for writing and editing the client stories in the Deloitte Annual Review 2023. This included scoping out and writing inspiring, purpose-led stories, highlighting positive social, environmental, and economic impacts.

CIO.com

For The Living Enterprise, a knowledge hub sponsored by Microsoft and Adobe, I interviewed global CIOs and CDOs to discuss their thoughts and personal experiences about becoming a digital leader. I covered a range of topics, from how to create a data-driven business, governance and compliance, to developing a collaboration culture, improving the customer experience and being future-ready.

Autodesk

I wrote the copy for a campaign advertising a collection of Autodesk’s architecture and manufacturing programs. In addition to the display ads featured here, I wrote the scripts for their video ads and customer case study reports too. Please get in contact for more details about these.

TNW

I write articles about the latest tech trends for The Next Web’s (TNW) online publication. This covers anything and everything tech-related.

Nash Squared

Nash Squared is a global digital services consultancy that hosts series of podcasts called Tech Talks and documentary films called Tech Flix. I write accompanying articles to complement the series.

Atlas Lisboa

The Lisbon-based publication covers a range of Portugal-related topics, from start-ups, to culture and lifestyle. While living in Lisbon, I contributed to the publication, writing about my experiences as well as interviewing Lisbon-based start-ups that inspired me.

Jumpseller

Jumpseller is a platform for creating online stores. I wrote a series of articles for the company’s blog, covering business tips such as marketing strategies and website design.

Vattenfall

I wrote, edited and project-managed Swedish energy provider Vattenfall’s quarterly print magazine. The stories published in the magazines covered topics around modern ways of working, renewable energy and other tech and climate innovations. These are a few pieces I wrote for the Q3 2016 edition.

The Culture Trip

While living in Berlin, I contributed to The Culture Trip online publication. I wrote about Berlin-related topics and tips for other expats and visitors.

The Upcoming

When I first started writing in 2014, I contributed reviews to the online culture publication The Upcoming. I covered the latest London-based cultural events, including art exhibitions, theatre productions, concerts and film screenings.